The Rise Of Smartphones: Daniel Yomtobian Discusses Its Impact In Marketing And Advertising

Daniel Yomtobian from Los Angeles, California, Discusses Mobile Marketing

Prioritizing Mobile Responsiveness

If you recall how websites looked like in the past, you will notice smaller fonts, a clunky navigation bar, and other elements which make it difficult to access if you were to use a phone to browse. Now, websites need to have a mobile responsive theme.

Multi-platform Marketing

It is exciting to see how versatile smartphones are becoming. Some mobile devices could access the internet before introducing iPhones and other smartphones, but features were minimal. One can look at photos, audio, and video, but multimedia can be very rare during those times.

In-app advertising:

Some advertisers can sponsor apps to showcase their offers. They can be in partnership with popular apps, and those who download these apps will occasionally see the advertising media.

Social media advertising:

Although social media did not have its origins in smartphones, it started gaining stronger ground when these mobile devices became popular. We can commonly see sponsored posts on social media platforms such as Facebook, Instagram, Twitter, or Pinterest.

Mobile-friendly content marketing strategies:

Aside from typical advertisements, many content marketing tools are geared toward smartphone users. For example, Instagram stories, Snapchat, and Tiktok have a video format that optimizes the viewability in smartphones. Thus, engagement is better on such platforms when content marketing is done.

Mobile Apps Created By Businesses

Daniel Yomtobian also highlights how many businesses nowadays have mobile applications for users to access. Many industries, including online retail, restaurants, gaming, and financial investments, have their own apps to improve accessibility and customization of features depending on their type of business.

Location-based Marketing

Mobile devices also opened doors for marketing to be more laser-focused when it comes to targeting location-based offers. With the integration of GPS, business owners can now take advantage of user data to do the following:

Daniel Yomtobian from Los Angeles, California, Explains Location-based Marketing

Be in front of search engine places for “near me” suggestions:

If a user types in “shopping places near me,” the mobile GPS will automatically locate businesses that have registered close to the area.

GPS-based advertising:

When GPS data is activated on the mobile device, advertisers can also choose a demographic to show their offers on various platforms such as in PPCs, social media sponsored posts, and website ads.

Dynamic GPS-based information:

Unlike desktop computers that are in a single location, mobile phones are dynamic, which allows marketers to access users and present offers depending on their needs. For example, a traveler with GPS-activated mobile devices can receive notifications and offers based on where they are going.

The Future of Marketing: Smartphone-Optimized Strategies

The shift from desktop computer exclusive strategies towards mobile-friendly practices shows that the future of marketing will be adhering closely to smartphones. Through the examples discussed by Daniel Yotombian, marketers and business owners must make a conscious choice of prioritizing smartphone users when it comes to generating promotional content.



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Daniel Yomtobian

Daniel Yomtobian

Daniel Yomtobian from Los Angeles, California, is an innovator and leader in the online advertising industry.